Purpose – This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well‐to‐do families and its relation with such factors as number of children, product related criteria (low risk, high risk, used by whole family, used by children) and...

Purpose The purpose of this paper is to present a comprehensive model of the relationship between control and sales performance contingent upon the commitment and adaptive selling variables. Specifically, the study tests the mediator effects of adaptive selling and organizational commitment on...

The purpose of this article is to evaluate the moderating effect of perceived feminist identity of women sales managers on transformational leadership and sales performance relationships. A web-based questionnaire was used and 140 women managers replied. Three main scales were used for analysis:...