Narrow search
Showing 71 - 80 of 72,774
Cover Image
Referral programs, customer value, and the relevance of dyadic characteristics
Armelini, Guillermo; Barrot, Christian; Becker, Jan U. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 449-452
Persistent link: https://www.econbiz.de/10011428954
Cover Image
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Cover Image
Balancing market share growth and customer profitability : budget allocation for customer acquisition and retention
Tsao, Hsiu-yuan; Matthews, Lucy M.; Crittenden, … - In: Organizations and markets in emerging economies 3 (2012) 2, pp. 45-55
Persistent link: https://www.econbiz.de/10009753438
Cover Image
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe; Van den Poel, Dirk - 2012
Persistent link: https://www.econbiz.de/10009667713
Cover Image
Customer acquisition strategies : a customer equity management perspective
Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015
Persistent link: https://www.econbiz.de/10010483483
Cover Image
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Cover Image
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe; Van den Poel, Dirk - 2012
Persistent link: https://www.econbiz.de/10009560554
Cover Image
The effects of mainstream and emerging customer orientations on radical and disruptive innovations
Govindarajan, Vijay; Kopalle, Praveen K.; Danneels, Erwin - In: The journal of product innovation management : an … 28 (2011), pp. 121-132
Persistent link: https://www.econbiz.de/10009387609
Cover Image
Immer gute Auftragslage! : Neue Kunden durch Personen-Marketing
Gebhardt-Seele, Stephan - 2005 - 2., erg. Aufl.
Persistent link: https://www.econbiz.de/10002645218
Cover Image
Empfehlungsmarketing : Neukunden gewinnen zum Nulltarif
Harzem, Kerstin - 2004 - 4., völlig überarb. und aktualisierte Aufl
Persistent link: https://www.econbiz.de/10002060732