Referral programs, customer value, and the relevance of dyadic characteristics
Year of publication: |
2015
|
---|---|
Authors: | Armelini, Guillermo ; Barrot, Christian ; Becker, Jan U. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 449-452
|
Subject: | Customer lifetime value | Referral rewards | Customer acquisition | Financial services | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Finanzdienstleistung |
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