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ShARP II [two] : asymmetric cannibalism between substitute items listed by retailers
Bultez, Alain V. (contributor) - 1988
Persistent link: https://www.econbiz.de/10000776592
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Der integrative Kundendienst : Grundlagen für ein marketingorientiertes Kundendienstmanagement
Muser, Viktor - 1988
Persistent link: https://www.econbiz.de/10000778816
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Gebrauchsanweisungen als Marketing-Instrument
Gebert, Dörte - 1988
Persistent link: https://www.econbiz.de/10000779348
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Space management support systems : from ShARP to MESs?
Bultez, Alain V. - 1989
Persistent link: https://www.econbiz.de/10000781600
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Clarifying ShARP misconceptions of space allocation objectives
Bultez, Alain V. - 1989
Persistent link: https://www.econbiz.de/10000781604
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Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Classic failures in product marketing : marketing principles violations and how to avoid them
Hendon, Donald W. - 1989
Persistent link: https://www.econbiz.de/10000783990
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Service - das Erfolgsgeheimnis der 90er Jahre
Fiebig, Norbert (revision) - 1989
Persistent link: https://www.econbiz.de/10000814102
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Industrial marketing : cases and concepts
Corey, E. Raymond (contributor) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000814217