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Introduction to business development culture -- Adapting to change is the new normal -- The challenges of a changing market -- The challenge of cultural change -- Building a customer focus into your team -- Building the case for change : educating and inspiring your team -- Do your teams...
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-- Developing and coaching people -- Delegation and supervision -- Motivation and leadership -- External relationships & selling … and social media selling -- Selling yourself and your ideas : sales processes, decision making and cognitive bias … -- Selling skills ? questions, active listening, persuasion, closing, objections and trusted adviser -- First meetings …
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transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot … professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer"-- …
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Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey.
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