Koe, Wei-Loon; Nurul Afiqah Sakir - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 189-202
entrepreneurs' motivation to adopt e-commerce. Self-determination theory (SDT) was employed in determining the factors that … influence the motivation to adopt e-commerce. This study employed a quantitative research method and surveyed 273 entrepreneurs … influenced entrepreneurs' motivation to adopt e-commerce. Relatedness was found to be the most important factor, followed by …