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of consumers about their privacy, particularly on the Internet. The American literature traditionally identifies three …
Persistent link: https://www.econbiz.de/10010960566
Le premier objectif de cet article est de proposer un cadre conceptuel présentant l’ensemble des facteurs susceptibles d’influencer la réponse de l’internaute lors de la réception d’un email à vocation commerciale. Outre les variables liées à l’email lui-même et aux...
Persistent link: https://www.econbiz.de/10009320599
The first objective of this article is to propose a conceptual framework, presenting the main factors that can have an impact on an internet user’s response to a commercial email. In addition to the variables related to the email itself and to the situation of its reception, the model...
Persistent link: https://www.econbiz.de/10011171559
This paper is based on a qualitative study carried out among French Internet users with a view to determining the incentives and disincentives of using the Internet as an in-home shopping tool. Six incentives are examined: the Internet as an outstanding pre-selection tool, as a means for finding...
Persistent link: https://www.econbiz.de/10011072144
privacy concern, specific perceptions of the request and response behavior (i.e., fill up / do not fill up the form). Our … about privacy issues tend to be less responsive to online data requests. Our study also supports the attitude toward the …
Persistent link: https://www.econbiz.de/10011074478
policy requiring list prices to be public). Otherwise, more protective privacy regulations have ambiguous effects on consumer …
Persistent link: https://www.econbiz.de/10012179763
policy requiring list prices to be public). Otherwise, more protective privacy regulations have ambiguous effects on consumer …
Persistent link: https://www.econbiz.de/10012129753
This paper examines how data-driven personalized decisions can be made while preserving consumer privacy. Our setting … consumer privacy, or (formally) that it be differentially private -- an industry standard for privacy preservation. We develop … privacy-preserving personalized pricing algorithms and show that they achieve near-optimal revenue by deriving theoretical …
Persistent link: https://www.econbiz.de/10012311912
Data brokers collect, manage, and sell customer data. We propose a simple model, in which data brokers sell data to downstream firms. We characterise the optimal strategy of data brokers and highlight the role played by the data structure for co-opetition. If data are “sub-additive”, with...
Persistent link: https://www.econbiz.de/10012018214
The use of smartphone apps has numerous advantages for app providers and users. However, the users of many smartphone apps are confronted with a trade-off between usage benefits and preferences for personal data protection. We investigate the acceptability of data sharing in different...
Persistent link: https://www.econbiz.de/10012543683