Kaufmann, Lutz; Schneider, Yvonne - Lehrstuhl für Internationales Management & Beschaffung … - 2004
Intangibles are becoming increasingly important to the scientific community as well as the business world. This is … extent of the intangibles' rising importance. By focusing on major publicatios since 1997, this paper critically analyzes … suggestions for the management of intangibles, be they theory-based or empirically-derived. Discussion of these issues generally …