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The branding challenges of Asian manufacturing firms

Birnik, Andreas; Birnik, Anna-Karin; Sheth, Jagdish N. - In: Business horizons 53 (2010) 5, pp. 523-532

Persistent link: https://www.econbiz.de/10008655730

The branding challenges of Asian manufacturing firms

Birnik, Andreas; Birnik, Anna-Karin; Sheth, Jagdish - In: Business horizons 53 (2010) 5, pp. 523-533

Persistent link: https://www.econbiz.de/10008444211

Cross-border integration in the multinational corporation: The subsidiary management perspective

Birnik, Andreas - 2007

A substantial amount of prior research has focused on the conflicting demands put on managers in multinational corporations (MNCs) as a result of simultaneous pressures for local responsiveness and global integration. However, despite this research we do not really understand how managers in...

Persistent link: https://www.econbiz.de/10009463020

Reorienting the business school agenda : the case for relevance, rigor, and righteousness

Birnik, Andreas; Billsberry, Jon - In: Journal of business ethics : JOBE 82 (2008) 4, pp. 985-999

Persistent link: https://www.econbiz.de/10003780281

Marketing mix standardization in multinational corporations : a review of the evidence

Birnik, Andreas; Bowman, Cliff - In: International journal of management reviews : IJMR 9 (2007) 4, pp. 303-324

Persistent link: https://www.econbiz.de/10003587869

Developing actionable strategy

Birnik, Andreas; Moat, Richard - In: Business strategy review 19 (2008) 1, pp. 28-33

Persistent link: https://www.econbiz.de/10003687522

Managing market entry in Oman : the case of nawras ; comment

Moat, Richard - In: Thunderbird international business review 52 (2010) 5, pp. 417-418

Persistent link: https://www.econbiz.de/10008654128

Managing market entry in Oman : the case of Nawras

Birnik, Andreas; Cormack, Ross - In: Thunderbird international business review 52 (2010) 5, pp. 403-416

Persistent link: https://www.econbiz.de/10008654129

Developing climate change strategy : a framework for managers

Birnik, Andreas - In: Thunderbird international business review 55 (2013) 6, pp. 699-717

Persistent link: https://www.econbiz.de/10010228847

Mind the gap : the role of HRM in creating, capturing and leveraging rare knowledge in hostile environments

Suder, Gabriele G. S.; Reade, Carol; Riviere, Monica; … - In: Danger and risk as challenges for HRM : managing people …, (pp. 134-161). 2021

Persistent link: https://www.econbiz.de/10012501685

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