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What would Don Draper do? Rules for restoring the contemporary agency mojo

Strutton, David; Taylor, David G. - In: Business Horizons 54 (2011) 5, pp. 467-479

What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the 'Golden Age of Advertising' is examined and analyzed herein. Specifically, using ad man Don Draper--protagonist of...

Persistent link: https://www.econbiz.de/10009249767

Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion

Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248

Persistent link: https://www.econbiz.de/10011567082

Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity

Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275

Persistent link: https://www.econbiz.de/10009127053

Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors

Taylor, David G.; Strutton, David - In: Journal of business research : JBR 63 (2010) 9/10, pp. 950-956

Persistent link: https://www.econbiz.de/10008652169

Do microblog postings influence consumer perceptions of retailers' e-servicescapes?

Tran, Gina A.; Strutton, David; Taylor, David G. - In: Management research review 35 (2012) 9, pp. 818-836

Persistent link: https://www.econbiz.de/10009660474

Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X

Strutton, David; Taylor, David G.; Thompson, Kenneth N. - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 559-586

Persistent link: https://www.econbiz.de/10009349603

Fighting dragons with dragons : approaches for negotiating with Chinese partners

Strutton, David; Tran, Gina A.; Taylor, David G. - In: Business horizons 56 (2013) 5, pp. 561-572

Persistent link: https://www.econbiz.de/10010125874

What would Don Draper do? : rules for restoring the contemporary agency mojo

Strutton, David; Taylor, David G. - In: Business horizons 54 (2011) 5, pp. 467-479

Persistent link: https://www.econbiz.de/10009297113

Fighting dragons with dragons: Approaches for negotiating with Chinese partners

Strutton, David; Tran, Gina A.; Taylor, David G. - In: Business horizons 56 (2013) 5, pp. 561-572

Persistent link: https://www.econbiz.de/10010168484

Do microblog postings influence consumer perceptions of retailers' e-servicescapes?

Tran, Gina A.; Strutton, David; Taylor, David G. - In: Management research review 35 (2012) 9, pp. 818-837

Persistent link: https://www.econbiz.de/10009996195

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