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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
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Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
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Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
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Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803915
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
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Outsourcing : think more expansively
Varadarajan, Rajan - In: Journal of business research : JBR 62 (2009) 11, pp. 1165-1172
Persistent link: https://www.econbiz.de/10003897454
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Musings on the need for reform in marketing
Varadarajan, Rajan - In: Does marketing need reform? : fresh perspectives on the …, (pp. 270-281). 2006
Persistent link: https://www.econbiz.de/10003430352
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Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan - In: Journal of strategic marketing 18 (2010) 2, pp. 89-102
Persistent link: https://www.econbiz.de/10003978342
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Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10003980363