Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Year of publication: |
2010
|
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Authors: | Varadarajan, Rajan |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 2, p. 89-102
|
Subject: | Marketingmanagement | Marketing management | Diversifikation | Diversification | Wettbewerbsvorteil | Competitive advantage | Strategische Allianz | Strategic alliance |
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