Narrow search
Showing 41 - 50 of 190
Cover Image
How quality, value, image, and satisfaction create loyalty at a Chinese telecom
Lai, Fujun; Griffin, Mitch; Babin, Barry J. - In: Journal of business research : JBR 62 (2009) 10, pp. 980-986
Persistent link: https://www.econbiz.de/10003887607
Cover Image
Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 4th ed.
Persistent link: https://www.econbiz.de/10003871091
Cover Image
Oh Yeah, i remember that store! : memory, experience, and value
Babin, Barry J.; Borges, Adilson - In: Memorable customer experiences : a research anthology, (pp. 161-175). 2009
Persistent link: https://www.econbiz.de/10003902757
Cover Image
Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2007 - 3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003451768
Cover Image
A brief retrospective and introspective on value
Babin, Barry J.; James, Kevin William - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 471-478
Persistent link: https://www.econbiz.de/10008662677
Cover Image
Does a companion always enhance the shopping experience?
Borges, Adilson; Chebat, Jean-Charles; Babin, Barry J. - In: Journal of retailing and consumer services 17 (2010) 4, pp. 294-299
Persistent link: https://www.econbiz.de/10003989692
Cover Image
Sales management : building customer relationships and partnerships
Hair, Joseph F.; Anderson, Rolph E.; Mehta, Rajiv; … - 2008
Persistent link: https://www.econbiz.de/10003578914
Cover Image
Festivalscapes and patrons' emotions, satisfaction, and loyalty
Lee, Yong-ki; Lee, Choong-Ki; Lee, Seung-kon; Babin, … - In: Journal of business research : JBR 61 (2008) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10003597162
Cover Image
Retailing evolution research : introduction to the special section on retailing research
Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of business research : JBR 64 (2011) 6, pp. 541-542
Persistent link: https://www.econbiz.de/10008988836
Cover Image
Structural equation modeling in social science research : issues of validity and reliability in the research process
Babin, Barry J.; Svensson, Göran - In: European business review : EBR ; the official journal … 24 (2012) 4, pp. 320-330
Persistent link: https://www.econbiz.de/10009573292