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Editorial: Introduction to the special section on retailing research: things change, things stay the same

Chebat, Jean-Charles; Babin, Barry J. - In: Journal of business research : JBR 61 (2008) 8, pp. 805

Persistent link: https://www.econbiz.de/10003736737

All the same to me : outcomes of aesthetic labor performed by frontline service providers

Pounders, Kathrynn R.; Babin, Barry J.; Scheinbaum, … - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 670-693

Persistent link: https://www.econbiz.de/10011409910

Codes of ethics, corporate philanthrophy, and employee responses

Lee, Yong-ki; Choi, Joowon; Moon, Bo Young; Babin, Barry J. - In: International journal of hospitality management 39 (2014), pp. 97-106

Persistent link: https://www.econbiz.de/10010389406

What is augmented reality marketing? : its definition, complexity, and future

Rauschnabel, Philipp A.; Babin, Barry J.; Dieck, M. … - In: Journal of business research : JBR 142 (2022), pp. 1140-1150

Persistent link: https://www.econbiz.de/10013169507

A bridge to relevance : on the history of the Academy of Marketing Science® (AMS)

Babin, Barry J.; Moulard, Julie Guidry; Lindquist, Jay D. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 454-463

Persistent link: https://www.econbiz.de/10012819696

How could anyone forget Harold W. Berkman?

Babin, Barry J.; Krey, Nina - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 4-7

Persistent link: https://www.econbiz.de/10012819725

Luxury not for the masses : measuring inconspicuous luxury motivations

Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Babin, … - In: Journal of business research : JBR 145 (2022), pp. 509-523

Persistent link: https://www.econbiz.de/10013197924

The effectiveness of brand placements : a meta-analytic synthesis

Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1017-1033

Persistent link: https://www.econbiz.de/10013191819

As the wheel turns toward the future of retailing

Babin, Barry J.; Feng, Cong; Borges, Adilson - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 78-91

Persistent link: https://www.econbiz.de/10012483507

The Great Facilitator : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

Babin, Barry J. (ed.); Sarstedt, Marko (ed.) - 2019

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching...

Persistent link: https://www.econbiz.de/10012398407