Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of Business Research 64 (2011) 6, pp. 541-542
This JBR Special Issue on Retailing includes several high quality research studies presented at the 10th and 11th Society for Marketing Advances Retail Strategy and Patronage Behavior Symposiums. The articles cover a wide range of interesting and important retailing topics including topics such...