Walley, Keith; Custance, Paul; Feng, Tan; Yang, Xu; … - In: Transnational Marketing Journal 2 (2014) 2, pp. 78-98
The Chinese food market is very large and represents a significant opportunity for overseas companies. If this opportunity is to be exploited, however, there is still a need to understand the Chinese consumer’s response to production by different countries of origin. The purpose of this paper...
