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Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses
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This study aims to understand local food and explore the barriers to development for small innovative food businesses. Research was conducted through depth interviews and a survey in North‐West England. Results indicate that small business success can be subjective and performance dependent on...
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Value chain governance (VCG) strategies have important marketing implications for specific wine and agri-food products that used GIs in Italy and UK. There are many challenges surrounding the prevailing trend or movement towards the adoption of exclusive quality standards and distinctions in the...
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