Crisis brand management in emerging markets: Insight from the Chinese infant milk powder scandal
| Year of publication: |
2012
|
|---|---|
| Authors: | Custance, Paul ; Walley, Keith ; Jiang, Dongni |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 1 (27.1.), p. 18-33
|