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Two Birds and One Stone
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Consumer behaviour
19
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19
Advertising
11
Werbung
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Personality psychology
9
Persönlichkeitspsychologie
9
Advertising effects
7
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English
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Puntoni, Stefano
69
Langhe, Bart de
11
Van Osselaer, Stijn M. J.
8
Vanhamme, Joelle
7
Sweldens, Steven
6
Tavassoli, Nader T.
6
Giesler, Markus
5
Paolacci, Gabriele
5
Botti, Simona
4
Fuchs, Christoph
4
Leung, Eugina
4
Lindgreen, Adam
4
Ritson, Mark
4
Walker Reczek, Rebecca
4
Warlop, Luk
4
Hamilton, Rebecca W.
3
Lenoir, Anne-Sophie I.
3
Lund-Thomsen, Peter
3
Wertenbroch, Klaus
3
Cito, Maria Cristina
2
De Freitas, Julian
2
Fernandes, Daniel
2
Forehand, Mark R.
2
Giuliano, Paola
2
Hooge, Ilona E. de
2
Larrick, Richard
2
Maira, Elisa
2
McGill, Ann L.
2
Osselaer, Stijn M. J. van
2
Reed, Americus
2
Reed, Americus, II
2
Schreier, Martin
2
Schroeder, Jonathan
2
Schroeder, Jonathan E.
2
Tavassoli, Nader T
2
Urminsky, Oleg
2
Verbeke, Willem J. M. I.
2
Verlegh, Peeter W. J.
2
Visscher, Ruben
2
Vissers, Maarten
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Journal of marketing research : JMR
7
ERIM report series research in management
6
Journal of marketing
6
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Harvard business review : HBR
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Consumer Psychology
2
Journal of Consumer Research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of the Association for Consumer Research : JACR
2
Marketing letters : a journal of research in marketing
2
Organizational Behavior and Human Decision Processes
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Business Horizons
1
Business strategy review
1
Harvard Business School Marketing Unit Working Paper
1
Journal of Economic Psychology
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of retailing
1
MIT sloan management review
1
MO
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
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ECONIS (ZBW)
56
OLC EcoSci
9
RePEc
7
Other ZBW resources
2
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1
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
2
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
International journal of advertising : the quarterly …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10009976458
Saved in:
3
Special section on industrial clusters and corporate social responsibility in developing countries
Lund-Thomsen, Peter
(
ed.
);
Lindgreen, Adam
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011432760
Saved in:
4
Special issue on industrial clusters and corporate social responsibility in developing countries
Lund-Thomsen, Peter
;
Lindgreen, Adam
;
Vanhamme, Joelle
- In:
Journal of business ethics : JOBE
133
(
2016
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10011432774
Saved in:
5
Industrial clusters and corporate social responsibility in developing countries : what we know, what we do not know, and what we need to know
Lund-Thomsen, Peter
;
Lindgreen, Adam
;
Vanhamme, Joelle
- In:
Journal of business ethics : JOBE
133
(
2016
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10011432777
Saved in:
6
Why pass on viral messages? Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business Horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10005333530
Saved in:
7
Inducing word-of-mouth by eliciting surprise - a pilot investigation
Derbaix, Christian
;
Vanhamme, Joelle
- In:
Journal of Economic Psychology
24
(
2003
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10005388550
Saved in:
8
Gute Sache, schlechte Farbe
Puntoni, Stefano
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 12-13
Persistent link: https://www.econbiz.de/10009303749
Saved in:
9
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
10
Already here : metaverse in touch and sound
Puntoni, Stefano
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 174-176
Persistent link: https://www.econbiz.de/10014470782
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