La creación de marcas fuertes es una de las principales estrategias utilizadas por las empresas en la actualidad con el objeto de lograr una ventaja competitiva. De este modo, uno de los principales problemas que se plantean es la valoración de este activo, cuestión recogida ampliamente en...

Environment of higher education has notably changed in the last decades. The high enrollment, which characterized of Spanish university system during the eighties and nineties, has been currently reversed because of drastic reductions of students. This fact is at the root of the increasing in...

Este trabajo tiene como objetivo analizar, por un lado, la evolución de la oferta universitaria gallega, y por otro, en qué posición queda cada universidad para afrontar los próximos años en los que se producirá una drástica reducción en el número de alumnos. Para ello, aplicamos un...

The study of the factors that have an influence on firm's export performance is one of the more fruitful lines of research in international marketing literature. However, there is no agreement among the researchers about which ones are the determinants that have an influence on the results of...

Franchising system continues its unstoppable advance worldwide, as in the most commercially developed countries as in those that have some more antiquated commercial structures. For that reason, nowadays, this is an important research topic in the business area. Franchising chains expand...