Binz, Claudia; Hair, Joseph F.; Pieper, Torsten M.; … - In: Journal of Family Business Strategy 4 (2013) 1, pp. 3-11
Are family-owned companies perceived more positively by consumers than their non-family analogues, as has been proposed by family business scholars? A multiplicity of anecdotal clues as well as theory and some empirical evidence support the proposition that family firms enjoy a consumer-based...