Purpose – Seeks to provide a historical case study of the founding and development of the Journal of Business & Industrial Marketing from the perspective of the two editors of the journal covering the first 20 years of publication. Design/methodology/approach – The editors report on their...

During the past decade few areas of marketing strategy have received more attention than the establishment and implementation of pricing strategies. This emphasis has been due in part to the erosion of purchasing power during the past ten years. Both individual household income and real company...