Contributions to marketing theory and practice from Industrial Marketing Management
Year of publication: |
1997
|
---|---|
Authors: | LaPlaca, Peter J. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 38.1997, 3, p. 179-198
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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