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"Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors--including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration,...
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Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Prologue Microsoft's Startup Partnering Journey -- Microsoft: A Case Study in Startup Partnering -- Phase 1 Getting Startup Partnering Off the Ground -- Phase 2 Extending and Deepening Startup Engagement -- Phase 3...
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