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Customer empowerment in tourism through consumer centric marketing (CCM)
Niininen, Outi; Buhalis, Dimitrios; March, Roger - In: Qualitative Market Research: An International Journal 10 (2007) 3, pp. 265-281
Purpose – The purpose of this paper is to explain consumer centric marketing (CCM) and adopt this new technique to travel context. The paper seeks to outline the benefits and disadvantages of the CCM together with warnings of typical caveats. Design/methodology/approach – The paper provides...
Persistent link: https://www.econbiz.de/10014987165
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Business relating business : managing organisational relations and networks
Wilkinson, Ian F. - 2008
Persistent link: https://www.econbiz.de/10003640564
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Realize what you have
Wilkinson, Ian - In: The innovation handbook : how to profit from your …, (pp. 26-29). 2010
Persistent link: https://www.econbiz.de/10003971499
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A history of network and channels thinking in marketing in the 20th Century
Wilkinson, Ian - 2008
Persistent link: https://www.econbiz.de/10003610639
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Roger Layton and marketing systems theory
Wilkinson, Ian F. - In: Australasian marketing journal 20 (2012) 3, pp. 185-189
Persistent link: https://www.econbiz.de/10009624326
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Don Dixon : a scholar of marketing and gentleman of the first order
Wilkinson, Ian F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 96-107
Persistent link: https://www.econbiz.de/10008936941
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Introduction to special issue on the life and work of Roger A. Layton
Wilkinson, Ian F. - In: Australasian marketing journal 20 (2012) 3, pp. 179-180
Persistent link: https://www.econbiz.de/10009682068
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Research projects with universities
Wilkinson, Ian - In: The innovation handbook : how to develop, manage and …, (pp. 236-240). 2008
Persistent link: https://www.econbiz.de/10003737181
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The Uruguay Round and financial services
Wilkinson, Ian F. - In: The Uruguay Round results : a European lawyers' perspective, (pp. 401-419). 1995
Persistent link: https://www.econbiz.de/10001319709
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Don Dixon : a scholar of marketing and gentleman of the first order
Wilkinson, Ian - In: Journal of historical research in marketing 3 (2011) 1, pp. 96-107
Persistent link: https://www.econbiz.de/10009890148