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China
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Wang, Cheng Lu
108
Barnes, Bradley R.
97
Lu Wang, Cheng
16
Berger, Ron
13
He, Jiaxun
12
Lin, Xiaohua
11
Siu, Noel Y.M.
10
Yen, Dorothy A.
10
Yu, Qionglei
10
Li, Dongjin
9
Herstein, Ram
7
Jiang, Ying
7
Lowe, Ben
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Monkhouse, Lien Le
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Silbiger, Avi
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Niu, Yongge
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Pham, Thi Song Hanh
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Shi, Yizheng
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Ashnai, Bahar
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Browe, Christopher
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Katsikeas, Constantine S.
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Kouchtch, Sergei
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of business research : JBR
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International Marketing Review
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ECONIS (ZBW)
115
OLC EcoSci
48
Other ZBW resources
43
RePEc
8
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71
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10009885181
Saved in:
72
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
73
Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 95-97
Persistent link: https://www.econbiz.de/10009052250
Saved in:
74
Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia
;
Wang, Cheng Lu
;
Hwang, Seokyoun
;
Jin, Fei
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
Saved in:
75
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
76
How frontline employees' communication styles affect consumers' willingness to interact : the boundary condition of emotional ability similarity
Yao, Qi
;
Kuai, Ling
;
Wang, Cheng Lu
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013366403
Saved in:
77
How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie
;
Wang, Tao
;
Jia, Yu
;
Wang, Cheng Lu
- In:
International marketing review
39
(
2022
)
6
,
pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
Saved in:
78
Guest editorial: understanding prosumer behavior in the platform ecosystem
Wang, Cheng Lu
;
Yen, Dorothy
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2589-2593
Persistent link: https://www.econbiz.de/10013457377
Saved in:
79
Special issue: understanding prosumer behaviour in the platform ecosystem
Wang, Cheng Lu
(
ed.
);
Yen, Dorothy Ai-wan
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013457524
Saved in:
80
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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