This paper investigates the influence of organizational culture on the strategic success of International Joint Ventures (IJVs) in Russia and the importance of cultural ‘fit’ of alliance partners within this transition economy. Difficult-to-access and rare data is gathered from a sample of...

This article uses an observational study of dog ownership to explicate understanding of consumer behavior in the marketing of pet and pet-related products. A close examination of the relationship between dog and dog owner reveals more than metaphorical parallels in consumer behavior. Dog...

This editorial offers some thoughts on wider criteria of evaluation than journal and article impact metrics. The editorial suggests that the measurement of journal and article impact metrics simply confirms the status quo rather than the promotion of resonance between practice, research and...