Ono, Asako; Leimeister, Jan Marco; Krcmar, Helmut - Institut für Informatik <München, Technische … - 2002
into markets outside the country. Vice versa for foreign companies in Japan. The world’s number onemobile phone vendor Nokia is seldom recognized among the Japanese people. Japan has its own isolatedmarket within the country.There may be various reasons for this, for example, difference of...