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Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s

Schwarzkopf, Stefan - In: Consumerism and the co-operative movement in modern …, (pp. 197-221). 2009

Persistent link: https://www.econbiz.de/10003916657

To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations

Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251

Persistent link: https://www.econbiz.de/10009240251

Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...

Persistent link: https://www.econbiz.de/10012668881

Novel retail technologies and marketing analytics : editorial

Petrescu, Maria; Krishen, Anjala S. - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 69-71

Persistent link: https://www.econbiz.de/10011951062

Evaluation report on essential supplies programme

1985

Persistent link: https://www.econbiz.de/10000780094

India's store wars : retail revolution and the battle for the next 500 million shoppers

Hiscock, Geoff - 2008

With a population of 1.2 billion, and an economy that will likely double in size by 2015, India is destined to become …

Persistent link: https://www.econbiz.de/10009159650

Market basket analysis : data mining application in Indian retailing

Hemalatha, M. - In: International journal of business information systems : … 10 (2012) 1, pp. 109-129

Persistent link: https://www.econbiz.de/10009550115

What influence consumer buying behaviour towards organised retailing in a growing competitive marketing environment? : an exploratory study on the impacting variables of Indian con...

Sakkthivel, A. M.; Porkodi, S. - In: International journal of electronic finance : IJEF 7 (2013) 3/4, pp. 281-298

Persistent link: https://www.econbiz.de/10011510366

An experimental study on the role of store benefit and information search by shoppers towards in-store communication

Uniyal, Dwarika Prasad - In: Journal for global business advancement : JGBA 4 (2011) 3, pp. 242-259

Persistent link: https://www.econbiz.de/10009382927

Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam

Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273

Persistent link: https://www.econbiz.de/10013256158

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