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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments
Wong, Chui Yim; Polonsky, Michael J.; Garma, Romana - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10003781703
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Is there global inclusion of authors in the five leading advertising journals? : a regional comparison 1998 - 2007
Polonsky, Michael J.; Carlson, Les - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 691-714
Persistent link: https://www.econbiz.de/10003887902
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Designing and managing a research project : a business student's guide
Polonsky, Michael J.; Waller, David S. - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008663925
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Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region
Polonsky, Michael J.; Carlson, Les - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10008905969
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The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir; Polonsky, Michael J.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
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The global and regional dispersion of publishing in the field of international marketing
Polonsky, Michael J.; Ringer, Allison C. - In: Journal of global marketing 22 (2009) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10003857686
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Global branding and strategic CSR : an overview of three types of complexity
Polonsky, Michael J.; Jevons, Colin - In: International marketing review 26 (2009) 3, pp. 327-347
Persistent link: https://www.econbiz.de/10009522600
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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza; Ferdous, Ahmed Shahriar; … - In: Corporate communications : an international journal 20 (2015) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10010513877