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The effect of gender stereotypes on artificial intelligence recommendations
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: Journal of business research : JBR 141 (2022), pp. 50-59
Persistent link: https://www.econbiz.de/10013168034
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AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
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CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 6, pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
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Shaping corporate character through symmetrical communication : the effects on employee-organization relationships
Men, Linjuan Rita; Sung, Yongjun - In: International journal of business communication : IJBC … 59 (2022) 3, pp. 427-449
Persistent link: https://www.econbiz.de/10013256549
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When verbal metaphors become more persuasive : the interplay between goal orientation of ad claims and metaphor
Ahn, Hongmin; Yim, Mark Yi-Cheon; Sung, Yongjun - In: International journal of advertising : the review of … 41 (2022) 3, pp. 541-562
Persistent link: https://www.econbiz.de/10013209368
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Antecedents of nation brand personality
Song, Young-a; Sung, Yongjun - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
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The dimensions of cable television network personality : implications for media brand management
Sung, Yongjun; Park, Namkee - In: JMM : the international journal on media management 13 (2011) 1, pp. 87-105
Persistent link: https://www.econbiz.de/10009127895
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What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua; Sung, Yongjun; Chechelnytska, Inna - In: Journal of business research : JBR 110 (2020), pp. 173-183
Persistent link: https://www.econbiz.de/10012237836
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#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina - In: Electronic word of mouth as a promotional technique : …, (pp. 14-28). 2020
Persistent link: https://www.econbiz.de/10012263234
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The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong; Kim, Ahyeon; Sung, Yongjun - In: International journal of advertising : the review of … 39 (2020) 4, pp. 486-503
Persistent link: https://www.econbiz.de/10012260230