The dimensions of cable television network personality : implications for media brand management
Year of publication: |
2011
|
---|---|
Authors: | Sung, Yongjun ; Park, Namkee |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 13.2011, 1, p. 87-105
|
Subject: | Kabelfernsehen | Cable television | Markenführung | Brand management | Markenimage | Brand image | Mediennutzung | Media usage | USA | United States |
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