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#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina - In: Electronic word of mouth as a promotional technique : …, (pp. 14-28). 2020
Persistent link: https://www.econbiz.de/10012263234
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AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
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The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong; Kim, Ahyeon; Sung, Yongjun - In: International journal of advertising : the review of … 39 (2020) 4, pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
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I hope to protect myself from the threat : the impact of self-threat on prevention-versus promotion-focused hope
Choi, Tae Rang; Choi, Jung Hwa; Sung, Yongjun - In: Journal of business research : JBR 99 (2019), pp. 481-489
Persistent link: https://www.econbiz.de/10012023697
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The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua; Kafiliveyjuyeh, Soheil; Lee, Jung Ah; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
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The role of perceived freewill in crises of human-AI interaction : the mediating role of ethical responsibility of AI
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: International journal of advertising : the review of … 43 (2024) 5, pp. 847-873
Persistent link: https://www.econbiz.de/10014551074
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Shaping corporate character through symmetrical communication : the effects on employee-organization relationships
Men, Linjuan Rita; Sung, Yongjun - In: International journal of business communication : IJBC … 59 (2022) 3, pp. 427-449
Persistent link: https://www.econbiz.de/10013256549
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When verbal metaphors become more persuasive : the interplay between goal orientation of ad claims and metaphor
Ahn, Hongmin; Yim, Mark Yi-Cheon; Sung, Yongjun - In: International journal of advertising : the review of … 41 (2022) 3, pp. 541-562
Persistent link: https://www.econbiz.de/10013209368
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The effect of gender stereotypes on artificial intelligence recommendations
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: Journal of business research : JBR 141 (2022), pp. 50-59
Persistent link: https://www.econbiz.de/10013168034
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Impact of ownership structure on corporate social responsibility investment : the mediating role of analyst coverage
Liu, Tianjing; Sung, Yongjun - In: Finance research letters 78 (2025), pp. 1-9
Persistent link: https://www.econbiz.de/10015416173