In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the...

1. Introduction -- FRIENDS OF OUR FRIENDS -- Part I: The mafia attitude The nature of Godfather Marketing -- 2. Mafia marketing -- 3. What is meant by mafia -- 4. A matter of values -- Part II: Because you’re mine The scope of Godfather Marketing -- 5. An offer you can’t refuse -- 6. The...

Purpose This research advances current knowledge about art infusion, which is the ability of art to favorably influence the assessment of consumer products. In particular, the research aims to investigate the effectiveness of artworks that evoke their creators’ most recognizable style in...

The aim of the present study is to investigate the intention to buy organic food products and, specifically, to understand moral considerations which underlie the purchase of these products in comparison with non-organic food products. The Theory of Planned Behavior (tpb, Ajzen 1991), which...

The present work aims at analyzing the existence of possible differences in the explorative behavior of consumers of different nationality: Italian and Greek, respectively. The analyses performed reveal that both groups of respondents display a low propensity to engage in repetitive behaviors...