Soares, José Antonio; Galvão, André Luiz Baptista; … - In: International Journal of Pharmaceutical and Healthcare … 11 (2017) 3, pp. 235-247
Purpose Marketing strategies can be used to leverage business in the service sector, specifically in veterinary medicine; among other benefits, it can make a difference in satisfaction and consequent customer loyalty. Marketing should be used with ethics and professionalism due is one...