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been involved in marketing local foods to interested consumers. We study the business strategies that food consumer … versus less intense users of these promotion strategies. Unlike previous studies, the emphasis for this study is on promotion/marketing …
Persistent link: https://www.econbiz.de/10010880351
This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local...
Persistent link: https://www.econbiz.de/10009326210
While research documenting the impacts of direct marketing locally produced foods find positive impacts across the food …
Persistent link: https://www.econbiz.de/10011200813
This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local...
Persistent link: https://www.econbiz.de/10009021451
and medium sized enterprises from various industries, including the agribusiness industry. This article presents the basic … essence of the concept. In the second part of the paper, examples are presented from the sphere of agri-business companies …
Persistent link: https://www.econbiz.de/10011125574
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...
Persistent link: https://www.econbiz.de/10008853643
The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …
Persistent link: https://www.econbiz.de/10011143713
of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …
Persistent link: https://www.econbiz.de/10009443761
marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
Persistent link: https://www.econbiz.de/10009443762