The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

(VF)Cet article propose d’étudier la réalité de la coopération interentreprises en s’intéressant à son cœur:les conversations d’opérateurs au sein de collectifs hétérogènes de travail constitués dans le cadre de partenariats entre fabricants et prestataires logistiques de...

The Internet-driven electronic marketplace (IEMP) has been presented as a way to enhance collaboration between buyers and suppliers while generating significant advantages for both parties. Nevertheless, the introduction of Online Reverse Auctions (ORA) in the negotiation process has been...

(VF)Les principaux motifs d’externalisation évoqués vont du fonctionnalisme (recherche de l’efficience) à l’institutionnalisme (recherche de légitimité). Alors que la plupart des études empiriques conduites sur ce sujet ont été réalisées à l’aide de sources secondaires et...

The article determines which conflict resolution mechanisms are constructive and which are destructive, through analysing contractual agreements in European biotechnology enterprises. In the article, the term mechanism is used to refer to tools or the way in which conflicts are resolved....

Brands, frequently being perceived as quality signals, reach today their limits on the market. Then to be differentiated and to reinforce their position, many companies launched out in brand alliances defined as the combination of two brands in a same product or a service. The previous studies...