This paper is analyzing the existing brand portfolio structures of luxury brands in fashion business. Theoretical models describing general brand portfolio approach and brand structures shaping the luxury market are considered in details. Retrospective analysis of luxury fashion brand portfolios...

The article examines and analyzes the existed management practice of global designer brands, using the examples of Armani Group and Gucci Group. The model of brand portfolio matrix structure based on such variables as profit and time is proposed. The proposed model is possible to apply to mono-...

Full text in Russian. Executive summary in English is available at pp.56-57.

Full text in Russian. Executive summary in English is available at pp.37.

Collected papers presented on the Fourth International Conference Game Theory and Management / Editors Leon A. Petrosyan, Nikolay A. Zenkevich. – SPb.: Graduate School of Management SPbU, 2011. – 514 p.

The collection contains abstracts of papers accepted for the Fifth International Conference Game Theory and Management (June 27–29, 2011, St. Petersburg University, St. Petersburg, Russia). The presented abstracts belong to the field of game theory and its applications to management. The...

The research examines whether centralized supply chain decisionmaking within the firm plays a role in how the firm transforms investments in process research and development (R&D) into financial performance. This transformation includes the process investment - financial performance chain, which...

This report aims to build conceptual foundations of the development of future general theory of sales. The propositions on fundamentally new role of sales in economic mechanism of modern market economy are put forward and proved. An empirical, theoretical and methodological analysis of the role...

In this paper the problems of formation and development of marketing channel management theory are considered. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel...

The purpose of this paper is to build an integrative framework for our understanding of the firm which would embrace all alternative theories in the field into one logical scheme. There are multiple views of the firm – microeconomic view, transactional costs view, legal view,...