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Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas; Sharma, Nidhi - In: Corporate reputation review 25 (2022) 4, pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
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Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir; Pecot, Fabien; Hudson, Bradford; … - In: The journal of brand management : an international journal 30 (2023) 2, pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
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Advertising brands by means of sounds symbolism : the influence of vowels on perceived brand characteristics
Duduciuc, Alina - In: Studies and scientific researches / Faculty of Economic … 21 (2015), pp. 112-119
Persistent link: https://www.econbiz.de/10011800194
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Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...
Persistent link: https://www.econbiz.de/10012601505
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
Padhi, Soumya Ranjan - In: International journal of technology marketing : IJTMkt 8 (2013) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010201174
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Predicting brand perception for fast food market entry
Teichert, Torsten; Effertz, Tobias; Tsoi, Marina; … - In: Theoretical economics letters 5 (2015) 6, pp. 697-712
Persistent link: https://www.econbiz.de/10011439556
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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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Relationships between brand perception, ideology and consumer ethnocentrism in post-communist Romania
Iacob, Andreea; Kuada, John E.; Lawson, Lartey G. - In: Journal of euromarketing 23 (2014) 1/2, pp. 85-110
Persistent link: https://www.econbiz.de/10010504724