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A cross-country study of signals of brand quality
Agrawal, Jagdish; Grimm, Pamela E.; Kamath, Shyam J.; … - In: The journal of product & brand management 20 (2011) 5, pp. 333-342
Persistent link: https://www.econbiz.de/10009313997
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Co-operation activities of middle-sized retailers and manufacturers in the fashion industry : a look at competences, potentials, realization and success factors in value chain acti...
Swoboda, Bernhard; Foscht, Thomas - In: European retail research 28 (2014) 1, pp. 103-118
Persistent link: https://www.econbiz.de/10011285507
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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
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Success factors of private label extensions
Foscht, Thomas; Brandstätter, Marion - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
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Linking retailing experiences with life satifaction : the concept of story-type congruity with shopper's identity
Grzeskowiak, Stephan; Sirgy, M. Joseph; Foscht, Thomas; … - In: International journal of retail & distribution management 44 (2016) 2, pp. 124-138
Persistent link: https://www.econbiz.de/10011552611
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Erwartungen der Stakeholder einer Universität : ausgewählte Ergebnisse einer empirischen Untersuchung
Foscht, Thomas; Brandstätter, Marion; Schloffer, Judith - In: Universitäre Steuerung : Konzepte, Anwendungen und …, (pp. 37-68). 2015
Persistent link: https://www.econbiz.de/10011455924
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Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred; Dorner, Florian; Foscht, Thomas; … - In: The journal of consumer marketing 33 (2016) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
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Reverse Psychology Marketing : konsequent falsch und doch richtig
Foscht, Thomas; Brandstätter, Marion; Sinha, Indrajit - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 6, pp. 18-25
Persistent link: https://www.econbiz.de/10008759848
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The classic conceptualisation and classification of distribution service outputs : time for a revision?
Van Waterschoot, Walter; Sinha, Piyush Kumar; Burt, Steve; … - In: European retail research 24 (2010) 2, pp. 1-32
Persistent link: https://www.econbiz.de/10008760379
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Management-Verträge als Kooperationsform im Dienstleistungsbereich
Foscht, Thomas; Podmenik, Heike - In: Kooperationen, Allianzen und Netzwerke : Grundlagen - …, (pp. 577-596). 2005
Persistent link: https://www.econbiz.de/10003179106