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Purpose: Residents' supportive attitudes are essential for the successful development of ecotourism. Although existing literature has heavily relied on social exchange theory to explain residents' attitudes, this study explores a new theoretical direction by focusing on...
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Purpose: As hotels make huge investments in the information systems (IS) to improve operational efficiency and service quality, understanding the pattern of employees’ IS behavior is crucial to gain a high return on the investment. Although the technology acceptance model (TAM) explained the...
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