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Marketing theory : philosophy...
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Marketing theory
3,229
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Marketing
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History of economic thought
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Tadajewski, Mark
86
Hunt, Shelby D.
56
Sheth, Jagdish N.
52
Kotler, Philip
42
Vargo, Stephen L.
35
Brown, Stephen
31
Jones, D. G. Brian
30
Maclaran, Pauline
30
Grönroos, Christian
29
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Shaw, Eric H.
27
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Wooliscroft, Ben
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Layton, Roger A.
15
Svensson, Göran
15
Kumar, V.
14
Lehmann, Donald R.
14
Dholakia, Nikhilesh
13
Wensley, Robin
13
Dixon, Donald F.
12
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Wilkinson, Ian F.
11
Baker, Michael John
10
Cova, Bernard
10
Hackley, Christopher E.
10
Lilien, Gary L.
10
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American Marketing Association
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Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
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Edward Elgar Publishing
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Duncker & Humblot
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Academy of Marketing
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Hanken Svenska Handelshögskolan
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
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Published in...
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Marketing theory
87
Journal of historical research in marketing
85
European Journal of Marketing
76
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
49
Journal of business research : JBR
39
Legends in marketing
39
AMS review : official publication of the Academy of Marketing Science
36
Journal of Historical Research in Marketing
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
30
Springer eBook Collection / Business and Economics
29
Strategic Direction
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
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ECONIS (ZBW)
3,022
Other ZBW resources
269
USB Cologne (EcoSocSci)
66
BASE
18
RePEc
15
OLC EcoSci
9
EconStor
6
USB Cologne (business full texts)
3
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71
Konstruktives Marketing : Marketing-Diagnose und Lösungen für umkämpfte Märkte in Sättigung, Stagnation und Schrumpfung
Belz, Christian
-
1989
Persistent link: https://www.econbiz.de/10000761138
Saved in:
72
Les conflits dans les canaux de distribution
Angelmar, Reinhard
-
1988
Persistent link: https://www.econbiz.de/10000762691
Saved in:
73
Competitive advantage : a resource based perspective
Dierickx, Ingemar
;
Cool, Karel O.
-
1988
Persistent link: https://www.econbiz.de/10000762694
Saved in:
74
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
75
Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie
;
Laurent, Gilles
-
1988
Persistent link: https://www.econbiz.de/10000763305
Saved in:
76
Marketing theory : evolution and evaluation
Sheth, Jagdish N.
-
1988
-
1. [print.]
Persistent link: https://www.econbiz.de/10000765653
Saved in:
77
Marketing und neue Institutionenlehre
Kaas, Klaus Peter
-
1992
Persistent link: https://www.econbiz.de/10000875912
Saved in:
78
Landwirtschaftliche Absatzlehre
Mändle, Eduard
-
1973
Persistent link: https://www.econbiz.de/10000556748
Saved in:
79
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
80
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
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