postgraduate marketing education in terms of informing objectives, chosen scope and structure and service provision. Design … parallels between PG and UG programmes in the UK. From the perspective of students intending to become marketing practitioners …, five key strengths and weaknesses of current marketing education provision were identified. Research limitations …

academic research and management practice – especially in the case of marketing and consumer research. Design …

Purpose – Previous research has identified and clarified the nature of innovative marketing in small and medium size … enterprises (SMEs), providing a list of key constituent elements. While this list of innovative marketing variables goes some way … towards explaining the nature of innovative marketing it does not aid the understanding of the relevance and inter …

Purpose – The purpose of this paper is to explore the sales and marketing interface and to identify some of the … elements that may influence collaboration between sales and marketing and provide a framework demonstrating how these elements … may interrelate. Design/methodology/approach – This paper explores the sales and marketing relationship through …

Purpose – Value as a research topic within marketing is not new. The purpose of this research note is to examine how … value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought … work and from the emergence of a service‐dominant logic in marketing. Findings – Since the paradigm shift toward service …

analysis will include a re‐examination of the traditional “functional approach” to marketing thought, leading to different … precedents for the 4Ps appeared as various discussions on components of the planning function in sales management, sales/marketing … policies and marketing management. Research limitations/implications – The research implies the historical study could enrich …

of this paper is to ask if conventional reading and writing practices are fit for marketing purpose. Design … concerns of marketing thought leaders are also incorporated as required. Findings – Academic articles are unreadable and unread … limitations/implications – The best way forward is to look back at the approaches that prevailed prior to marketing's mid‐'60s …

ethnocentric biases and better represents the international impact of research. Design/methodology/approach – Coverage of marketing … citation coverage, h ‐index scores are generated for ten marketing journals using data from SSCI, Scopus and Google Scholar. In … total, 36 marketing journals are ranked using the g ‐index and Google Scholar data and results are compared to ten published …

markets, and farmers (co‐operatives) look to add value to their produce and improve marketing management.  …