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35
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33
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31
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30
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29
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27
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Gu, Bin
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1
Herausforderungen an den
Kundenservice
durch Social Media : Ergebnisse einer Befragung von Führungskräften aus der
Callcenter
-Branche
Simmet-Blomberg, Heike
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 109-129)
.
2011
Persistent link: https://www.econbiz.de/10009010227
Saved in:
2
Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und
Kundenservice
nutzen
Mehner, Matthias
-
2019
Kundenservice
, Content Marketing und Campaigning via Messenger Best Practice aus Medien, Handel, Finanzen, ÖPNV, Automobil …
Persistent link: https://www.econbiz.de/10012402248
Saved in:
3
Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und
Kundenservice
nutzen
Mehner, Matthias
-
2019
Dieser Leitfaden zeigt Ihnen, wie Sie Messenger-Dienste für Kommunikationsziele im Unternehmen erfolgreich einsetzen können. Sie erhalten gebündelt praxiserprobtes Wissen zu den Einsatzmöglichkeiten der verschiedenen Messenger. Erfahren Sie alles über den Weg zur richtigen Strategie, die...
Persistent link: https://www.econbiz.de/10012027759
Saved in:
4
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
5
A tale of two banks : customer services on Facebook
Dalziel, Nurdilek
;
Hontoir, Janet
- In:
Analyzing the strategic role of social networking in …
,
(pp. 136-156)
.
2017
Persistent link: https://www.econbiz.de/10011531087
Saved in:
6
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
7
The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
Scott, David Meerman
-
2014
Persistent link: https://www.econbiz.de/10010418353
Saved in:
8
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
9
Potenziale künstlicher Intelligenz im Marketing
Baumüller, Nicole
;
Stemmer, Paul
- In:
Facetten der Digitalisierung : Chancen und …
,
(pp. 73-86)
.
2020
jedoch unterschiedlich stark. Im vorliegenden Beitrag werden mit den Bereichen
Kundenservice
, Social-Media-Marketing, Online …
Persistent link: https://www.econbiz.de/10012249867
Saved in:
10
Dynamics of customer interaction on social media platforms
Baumöl, Ulrike
;
Hollebeek, Linda
;
Jung, Reinhard
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
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