This paper explores the endeavours of five small firms to develop Web‐based commerce capabilities within their existing operations. The focus is on the strategic acquisition and exploitation of knowledge which underpins new value creating activities related to Web‐based commerce. A normative...

Purpose – The purpose of this study is to compare quality perceptions of virtual servicescapes and physical service encounters among buyers and renters of real estate. Design/methodology/approach – Qualitative data from a sample of 27 professionals engaged in higher education in the USA are...

Purpose – The purpose of this paper is to propose and apply a conceptual model that can be used to evaluate the functional performance of hospitality and tourism websites. This model will evaluate the websites from the perspective of information provision, communication, transactions,...

Explores various alternative methods of online research with children: adult panels with access to children, schools access panels and platforms, and commercial secure platforms; discusses the pros and cons each of these methods in turn. Move on to maximising the cost effectiveness of online...

Purpose – Mallorca is a traditional mass tourism destination that promotes golf tourism development in order to fight tourism seasonality and increase the tourist's average expenditure. Through a longitudinal study, the paper aims to analyze golf demand and its evolution; to evaluate the...

Purpose – Online data collection is gaining momentum throughout the market research business. At the same time internet users and their online information and booking behaviour are becoming more and more important for the travel and tourism industry. This paper aims to investigate this issue....

Purpose – A new player has emerged to influence the buying behavior of customers – the webmaven. Marketers and product developers must take in account that webmavens now have a huge potential audience for their reviews of products and services. An active program of tracking, measuring and...

Purpose – Over a two‐month period, the editor of this review has searched worldwide for the most interesting and useful media articles on the topic of strategic management for the July/August issue of Strategy & Leadership . Design/methodology/approach – In addition to his own collection...