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The pre-industrial consumer in England and America
Shammas, Carole - 1990
Persistent link: https://www.econbiz.de/10013479925
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...
Persistent link: https://www.econbiz.de/10013516138
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, Radek - In: Central European business review : CEBR 4 (2015) 3, pp. 5-12
Persistent link: https://www.econbiz.de/10011559449
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Are Private Label Users Attractive Targets for Retailer Coupons?
Nies, Salome; Natter, Martin - 2010
Brand-nonspecific retailer coupons that entitle customers to assortment-wide discounts appeal in similar ways to national brand (NB) and private label (PL) users. The latter may be considered an attractive target group because they express high levels of deal proneness. However, it is unclear...
Persistent link: https://www.econbiz.de/10014045323
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What can monitoring our bank account cash flows say about our loyalty cards?
Apergis, Emmanuel - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10013483436
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Evolution of loyalty programs offered to customers and investors
Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47
economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The …-financial links with stakeholders, At the same time, programs offered to consumers are evolving towards creating an emotional loyalty … that reso- nates with consumers, In turn, programs offered to investors are evolving towards generating financial benefits …
Persistent link: https://www.econbiz.de/10014281311
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The birth of a consumer society : the commercialization of Eighteenth-century England
McKendrick, Neil - 1982
Persistent link: https://www.econbiz.de/10013543721