Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand personality appeal: conc...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Meta-analysis
8
Opportunism
7
Consumer behaviour
6
Konsumentenverhalten
6
Meta-Analyse
6
Brand image
5
Transaction costs
5
Transaktionskosten
5
Lieferantenmanagement
4
Markenimage
4
Supplier relationship management
4
USA
4
United States
4
Advertising effects
3
Behavioral control
3
Beziehungsmarketing
3
Compliance
3
Distribution channel
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Investition
3
Investment
3
Marketing theory
3
Marketingtheorie
3
Performance
3
Relationship marketing
3
Theorie
3
Theory
3
Vertriebsweg
3
Werbewirkung
3
Advertising
2
Arbeitszufriedenheit
2
Change requests
2
Confidence
2
Construal level theory
2
Crowdfunding
2
Customer integration
2
Experiment
2
Framing effects
2
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
51
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
research-article
2
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
40
Undetermined
11
Author
All
Crosno, Jody L.
29
Henard, David H.
19
Dahlstrom, Robert
12
Freling, Traci H.
11
Brown, James R.
7
Nygaard, Arne
4
Dev, Chekitan S.
3
MacFadyen, M. Ann
3
Manolis, Chris
3
Tong, Pui Ying
3
Cui, Annie Peng
2
Dacin, Peter A.
2
Malkewitz, Keven C.
2
Skinner, Steven J.
2
Stanko, Michael A.
2
Szymanski, David M.
2
Vincent, Leslie H.
2
Abualsamh, Ryan Rashad
1
Barnier, Virginie de
1
Black, Hulda G.
1
Dahlstrom, Robert F.
1
Dant, Rajiv P.
1
DelVecchio, Devon
1
Delvecchio, Devon
1
Forbes, Lukas P.
1
Freling, Ryan E.
1
Freling, Tracy H.
1
Grisaffe, Douglas B.
1
Hemonnet-Goujot, Aurelie
1
Itani, Omar S.
1
Kelley, Scott W.
1
Kim, Jin-woo
1
Koskie, Melanie Moore
1
Liu, Yuerong
1
McFadyen, M. Ann
1
Mcfadyen, Ann M.
1
Mcfadyen, M.Ann
1
Moulard, Julie Guidry
1
Rinaldo, Shannon B.
1
Rossetti, Christian L.
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
5
Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Psychology & marketing
3
Journal of Business & Industrial Marketing
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of retailing and consumer services
2
MSI reports : working paper series
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Research technology management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
European journal of marketing : EJM
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Organizational Behavior and Human Decision Processes
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Research technology management : RTM
1
The journal of business & industrial marketing
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
OLC EcoSci
13
Other ZBW resources
4
RePEc
1
Showing
41
-
50
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert
;
Nygaard, Arne
;
Crosno, Jody L.
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003735482
Saved in:
42
Toward understanding passive opportunism in dedicated channel relationships
Crosno, Jody L.
;
Manolis, Chris
;
Dahlstrom, Robert
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10010207198
Saved in:
43
Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.
;
Crosno, Jody L.
;
Liu, Yuerong
;
Dev, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
Saved in:
44
Is the theory of trust and commitment in marketing relationships incomplete?
Brown, James R.
;
Crosno, Jody L.
;
Tong, Pui Ying
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 155-169
Persistent link: https://www.econbiz.de/10012004237
Saved in:
45
Just going through the motions? : an empirical investigation of control, compliance, and performance in franchisor-franchisee relationships
Crosno, Jody L.
;
Tong, Pui Ying
- In:
Journal of business research : JBR
92
(
2018
),
pp. 360-373
Persistent link: https://www.econbiz.de/10011925492
Saved in:
46
Trust in the development of new channels in the music industry
Crosno, Jody L.
;
Nygaard, Arne
;
Dahlstrom, Robert
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 216-223
Persistent link: https://www.econbiz.de/10007599017
Saved in:
47
Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert
;
Nygaard, Arne
;
Crosno, Jody L.
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10009884895
Saved in:
48
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10009884933
Saved in:
49
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10008052709
Saved in:
50
Fairness Heuristics and the Fundamental Transformation in Interorganizational Relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009797643
Saved in:
First
Prev
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
