Purpose – This paper aims to provide insights into the development and management of a customer community, informing product innovation and engaging customers in co‐creation of a consumption experience. Design/methodology/approach – A review of the state of current knowledge about...

Purpose – The purpose of this paper is to contribute to the understanding of marketing in small hotels specifically, and, more generally, to the area of SME or entrepreneurial marketing. Design/methodology/approach – A deductive‐inductive approach based on interviews with 15 small hotel...

Purpose – The purpose of this paper is to report exploratory research into UK music festival attendees awareness of, and attitude towards, brands that sponsor music festivals. Sponsorship is an important revenue stream for music festivals, and, conversely brands perceive music festivals to be...

Reviews the approaches to the organisation of knowledge in Web‐based environments. The control and structure helps searchers to locate information and services, but only provided that searchers understand and relate to the terms and information structure designed into the system. The other...

Purpose – The article seeks to open the debate on the nature and role of wisdom in organisations. Design/methodology/approach – This paper conducts a review of the diverse writing on wisdom in the literatures of philosophy and psychology, and gathers in a number of passing references to...

Purpose – This paper aims to undertake a content analysis of extant definitions of “innovation” as a basis for proposing an integrative definition of organizational “innovation”. Design/methodology/approach – A literature review was used to generate a representative pool of...

Purpose – Seeking to distil and integrate a range of previous definitions, models, frameworks and classifications relating to types of innovation, this paper aims to make a contribution to clarity in innovation research and practice through offering insights into the definitions of the...

Purpose – This paper aims to explore the planning strategies of female entrepreneurs who have indicated a desire to grow their businesses, the time horizons of planning strategies and the relationship between planning horizons and number of employees and annual sales as measures of business...

Explores, using appropriate examples, the ways in which decision trees can be used by the manager to assist in the longitudinal decision‐making process. Since the mathematical concepts associated with decision trees are complex, managers can be reluctant to attempt to use decision tree models....

Consumers in a wide range of contexts whether purchasing goods or services are increasingly using technology. The role of people in the delivery of services is diminishing as companies strive to lower costs and consumers become less inclined to wait or queue. Through a number of case studies,...