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Alliance market orientation, new product development and resource advantage theory
Bicen, Pelin; Hunt, Shelby D. - In: The journal of business & industrial marketing 27 (2012) 7, pp. 592-600
Persistent link: https://www.econbiz.de/10009672465
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Managerial action and resource-advantage theory : conceptual frameworks emanating from a positive theory of competition
Hunt, Shelby D.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 27 (2012) 7, pp. 582-591
Persistent link: https://www.econbiz.de/10009672469
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Campbell, Colin - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 93-94
Persistent link: https://www.econbiz.de/10009679347
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Systematic reflection as a learning opportunity
Brasel, S. Adam - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 90-92
Persistent link: https://www.econbiz.de/10009679348
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
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Legends in marketing: Shelby D. Hunt
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937039
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Resource-advantage theory : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937562
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Resource-advantage theory : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937567
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Relationship marketing
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937573
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Marketing management and strategy
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937576