Resource-advantage theory : the development period
Year of publication: |
2011
|
---|---|
Authors: | Hunt, Shelby D. |
Other Persons: | Ferrell, Odies C. (contributor) ; Sheth, Jagdish N. (contributor) |
Published in: |
Legends in marketing: Shelby D. Hunt ; Vol. 9
|
Publisher: |
Los Angeles [u.a.] : SAGE |
Subject: | Marketingtheorie | Marketing theory | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXX, 298 S. graph. Darst. |
---|---|
Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 2 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad, (2020)
-
Resource-advantage theory : the research tradition period
Hunt, Shelby D., (2011)
-
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei, (2015)
- More ...
-
Legends in marketing: Shelby D. Hunt
Hunt, Shelby D., (2011)
-
Resource-advantage theory : the research tradition period
Hunt, Shelby D., (2011)
-
Hunt, Shelby D., (2011)
- More ...